Over the last few years, many Vietnamese businesses have taken care about building a business culture. Some even invited a foreign firm to help develop their business culture. Vietnamese businesses have renewed their thinking in order to learn progressive business culture from foreign firms. However, they have been aware that the most effective business culture should be deeply rooted in the national culture. With this thinking, the concept of cultural exchange has been formed, according to which, multinational companies have combined their interests with the business culture of the host country.
In the rapidly changing world economy, business management will be rearranged in all aspects by harmoniously solving the relations between nature and people, between people and people, between the individual and the community and between the nation and humankind.
Economic globalisation requires careful consideration and wise selection. Vietnam must not allow the internationalisation of the business culture. On the foundation of the Vietnamese culture, we shall acquire the quintessence of human culture to create an advanced business culture but one, which is appropriate both to the real situation and Vietnam’s cultural characteristics.
From a macro view, constant changes can be seen in the formation and development of Vietnam’s business culture in the development of the era and the nation. In the current global economic integration, Vietnam’s business culture is characterised by four features.
First, team spirit: Business ethics are accumulated by all members through their long-term and collective efforts.
Second, rule binding: Business culture acts as a foundation in conflict solving and protects the interests of both employees and the employer. In case of a conflict of interests, the employees must comply with rules set in the business culture, while the employer must listen and try to find a peaceful solution to the conflict.
Third, characterisation: Businesses in different countries and businesses in the same country try to develop their characteristic business culture on the basis of the culture of their residence. Business culture should be consistent within a business. However, each business should be characterised by its own culture.
Fourth, practicality: Rules in a business culture can be verified only by reality for further improvement. Business culture will have a real significance only after it promotes its role in reality.
In order to promote their advantages in the global economic competition, Vietnamese businesses must consider and further strengthen their business culture when confronting foreign firms. The development of business culture will help accelerate production and build the credibility and trademark of the business. In the current development of business culture, Vietnamese businesses must focus on the following five issues:
First, develop the concept of taking people as the root;
Second, develop the market-oriented concept;
Third, develop the customer-oriented approach;
Fourth, improve general ethics and be concerned with social welfare;
Fifth, develop a spirit of social responsibility.